- Core Web Vitals
- Google's three measures of how a page feels to a real visitor: how fast it loads, how quickly it responds, and whether things jump around while it loads.
- Technical SEO
- The setup behind the scenes that lets search engines find, read and index your pages.
- AEO
- Answer engine optimization. Shaping content so it gets picked as the direct answer: featured snippets, voice results and "People also ask".
- GEO
- Generative engine optimization. Making your business easy for AI tools like ChatGPT, Perplexity and Gemini to find, understand and cite.
- AI Overviews
- The AI-written summaries Google shows above the normal results for many searches.